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Chocolate Trends in 2022

guest post by frank hamilton

Nowadays you can find the chocolate of any flavor you want, there are no limits to your imagination. The variety of chocolate products we see at the stores is really huge but not all of those products are created equal.

We would like to get you acquainted with the premium chocolate segment and its peculiarities on the market.

Premium chocolate is the chocolate of the highest quality and perfect flavors which are commonly available in small batches. The prices of premium chocolate bars can be considerably different from common chocolates we see in the supermarkets.

The premium chocolate market is expected to grow by 16,8 billion by 2025 worldwide considering that this market is specific and quite narrow meaning only a few percent of the people all over the world buy high-quality chocolate on a regular basis.

A custom writing service Rated by Students writes that the companies that produce premium chocolate invest a lot to responsibly source ingredients and efficient marketing strategies to grow the sales and revenues proving to potential customers the real value of high-grade chocolate.

By reading this post, you are going to learn what trends are expected to be seen in the offerings of premium chocolate manufacturers like us.

Naturally made chocolate

Due to the pandemic, more and more people are interested in self-care and try to keep a healthy way of living. It is mostly related to the food they cook and the products they buy. The modern generation tends to choose naturally clean products with a minimum of supplements. This tendency also relates to chocolate production. To make it in demand among customers, each chocolate bar should consist of clean cocoa and only naturally made additional ingredients like fruit, species, etc. As an example, you can check the composition of Chuao chocolate bars - they contain only cocoa and fair trade ingredients.

Tastes experiments are awaited

Common dark or milk chocolate bars are not a surprise for customers anymore. People expect to try new tastes of chocolate bars and candies that would be unknown but exciting for them. However, it is pivotal to wisely combine the flavor profile and different datasets within one product providing exotic but still delicious chocolate. At Chuao Chocolatier, we keep monitoring the preferences of our regular and potential consumers offering them a taste combination like chocolate and mint, or chocolate and potato chips which is no less exciting for us than for our customers. To define your favorite taste, you can try a mini box with small chocolate bars of different flavors.

Shaping the chocolate

Along with the natural ingredients and flavors, the forms and molds of chocolate products really matter. Instead of simple and flat chocolate bars and round chocolate candies, think of what other shapes could attract your regular and potential consumers more. At Chuao Chocolatier, we offer chocolate bars of different sizes – mini and larger that suit people of different ages and preferences. The variety of flavors of our chocolate bars is so large, that we are sure that anyone could find the favorite one.

Chocolate Mini Boxes

Mini gift boxes are great way to provide customers with the ability to taste all available chocolate bars in mini-format in order to define the favorite one. For example, Chuao Chocolatier offers different sizes of such gift boxes like Share the Love or More Joy Mini Bar. Along with trying all the chocolate flavors, you can also simply divide into portions the chocolate you can eat per day, not to overdo with sweets.

Additionally, when your consumers will be able to order a box with all available mini chocolate bars for tasting, it gives a bigger probability to retain these customers. Due to the writing service reviews top sites, such mini boxes can also be a great gift for any purpose of celebration.

To sum up

The consumers of the premium chocolates market are demanding and expect the manufacturer to expand and develop their production and variety of products. Despite the market being quite narrow, the competition remains on a high level as each company tries to excite and surprise their customers with new and fresh chocolate products as soon as possible. In addition, it is vital to remember that market trends are evolving. And if you want to stay in-game, you need to consider all of them in your chocolate manufacturing. That what helps us to stand out from our competitors.